THROMBOCID, a new target audience understanding

CHALLENGE: Thrombocid is a brand recognized in Spain for treating varicose veins and tired legs, but it faced business challenges with increased competitiveness and a decrease in paid media investiment.

SOLUTION: through a detailed study of data brought by the marketing team in combination with third party data, it was identified that people didn't feel Thrombocid was a brand for them. The strategy was based on having a new target understanding, unvealing that business growth would come from expanding the product's uses to more people, bringing the brand closer to situations where people feel identified. From being a specialist product it became comprehensive for more uses in people's daily lives.

▪ Data analysis
▪ Strategic planning
▪ Creative strategy
▪ Concept idea

Agency: BBDO Spain