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BLOCKBUSTER, VHS going viral
Credits
Directors: Theodore Schaefer & Paul Gale
Production Company: Dweck Productions & Having Changed
Sound and Music: Max Phillips
VFX: Danny Behar
Color: Sam Gursky
Finishing: Irving Harvey
Agency: Atlantic New York
Co-Founder and CCO - Joao Coutinho
Co-Founder and CCO - Marco Pupo
Partner & Managing Director - Suzanne Barbosa
Creative Director - Daniel Greener
Art Director - Elizabeth Cala
Art Director - Jessica Morford
Copywriter - AO Baker
Senior Strategist - Gabriela Conci
Head of Production - Greg Jenkins
Watch
🏅 Until the bitter end - 2023 Cannes Lions Winner, Gold in media, 2x Bronze (film, direct)
CHALLENGE: the last Blockbuster in the world is still alive and needed support to keep going. But how to do it with very limited marketing budget in a world were streamings had became the norm? Thinking small wasn't the solution.
SOLUTION: Atlantic New York created the first Blockbuster commercial in decades in the way that only the last Blockbuster could: in VHS. The ad aired at the Blockbuster store’s Super Bowl party and it went viral, running in many TV channels, stealing the conversation during one of the most high-stake moments of US without spending a single dollar on paid media.
Results: 1,700% increase in conversion, highest Super Bowl ROI, +2 billion global PR impressions.
▪ Comms planning
▪ Data analysis
